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More Great Information on Red Armand:
How to Increase Opt-In Page Conversions by Ray Edwards..
Lately, I hear a lot of complaints from Internet marketers. They complain that people just don't opt-in to squeeze pages any more.
Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so easy. All you had to do was add a form that said, "Sign up here to get e-mails", and the world would flock to your site.
Everyone would opt-in like mad! Everything was so exciting and new back then - e-mails, e-mailed newsletters, the list went on and on. "You've got mail" would get people dancing with excitement. Needless to say, things have changed. Nowadays, we've got multiple e-mail addresses and e-mail addresses that change regularly. Some people even have false e-mail accounts which they don't check, a convenient place to store all that spam.
Finding genuine opt-ins is challenging. Is there a way that you can ensure your opt-ins are from real people who will actually read your e-mails?
Well, yes. There are ways to increase your opt-in conversions. These simple tactics don't take a lot of work, but they are very effective.
Here are three tactics you can use to get more opt-ins:
Make a stronger offer. We all know you have to give an ethical bribe to get people to opt-in - a special report, an audio, a video, a piece of software. If you just say, "Sign up to get my newsletter", to the average reader that means, "Sign up so I can spam you." You need to be more creative. Work harder to create a better premium to offer your subscribers. If you're offering a special report, it better be a killer special report, and not the same old crap that everybody else is offering. You need to come up with a unique angle, it needs to be well-written. Same is true of audio, video or software - it needs to be well-done, it needs to be unique - something obtainable only through you, and it needs to address a need that is in line with the desires of your readers.
Use a bigger button. Go to my website at www.RayEdwardsCopy.com. Check out the big button on my subscription form - it's larger than most other buttons I have seen. While you're there, check out how the color of the button changes from red to green as their cursor glides over it. This subtle psychological influence takes people from "Stop" to "GO!". It may sound silly, but it works! And it's not just me saying so - this has been verified by other colleagues, like Michel Fortin, Armand Morin, and even Eric Graham, The Conversion Doctor.
Don't allow distractions on your opt-in pages. Look again at my opt-in page. There are no distractions to compete with my opt-in button. Sure, there are legal notices at the bottom, but I need them there. Those legal notices are displayed subtly. When you click on the legalese, they open in small pop-up windows, keeping people on my opt-in page for longer.
While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
Article Source: http://www.earticlesonline.com/Article/How-to-Increase-Opt-In-Page-Conversions/328769
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