Here are Todays Excellent Collection Seduction Deals
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More Great Information on Collection Seduction:
Mocking Feminism in a Smirnoff Ad (SociologicalImagesSeeingIsBelieving)
In a collection of alcohol ads from the 1960s and '70s, Retronaut included an
ad that is a nice example of how marketers sometimes co-opt social movements.
In this case, the co-optation works against the movement, sending the opposite
message that it intended.
"I never even thought of burning my bra until I discovered Smirnoff," says a
woman with bedroom eyes. The message, of course, is not that a woman who
drinks the vodka will become politicized; instead, it is that Smirnoff will
"loosen her up" and facilitate seduction.
We've posted other examples of this phenomenon, including a series of Playboy
illustrations that co-opted the feminist movement ("Male supremacy is all
right -- but I favor a different position") as well as the Civil Rights and
Anti-War movements. We've also collected instances of feminist rhetoric being
used to market a wide range of products and, of course, there's always the
remarkable "torches of freedom" pro-smoking campaigns.
The bra-burning story, incidentally, is a myth. In 1968 feminists protested
outside of the Miss America pageant; they threw many items deemed oppressive
into a trash can: bras, yes, as well as cosmetics, high heels, etc. They
didn't light the trash can ...
SociologicalImagesSeeingIsBelieving
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